Von Silicon Valley lernen (oder nicht)

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Von Silicon Valley lernen
Tim Leberecht, Founder/CEO, Leberecht & Partners
@timleberecht
RWTH, 16. November 2016

1. Silicon Valley ist es wert.

Boom.
Die US-Internetkonzerne Apple, Alphabet, und Microsoft sind mit 1,4
Billionen Euro mehr wert als alle 30 Konzerne im...

Wird Europa abgehängt?
• Wohlfahrtseffekte entstehen u.a. durch Geschäftsmodell-Innovationen,
Erschließung neuer Märkte, R...

Boom geht weiter, aber mit wählerischeren Investoren.
The average funding for a seed-stage company in the US rose in the f...

Source: Venturebeat, 2016
There are now
229 unicorn
startups, with
$175B in
funding and
$1.3T valuation

Source: Techcrunch, 2015
„Unicorns“ sind nicht ganz so schnell...

A steady return

2. “Silicon Valley“ ist Silicon Valley.

3. Niemand in Silicon Valley nennt
es Silicon Valley.

4. Silicon Valley ist ein „Ecosystem“.

“Ein Ökosystem setzt sich aus unbelebten
(abiotischen) und belebten (biotischen) Komponenten
zusammen. Die Gesamtheit der ...

„a biological community of interacting organisms and
their physical environment.”
“a complex network or interconnected sys...

Ein Garten, keine Maschine

Ecosystem + Menschen = Kultur.

Co-working
spaces
WeWork, NextSpace,
RocketSpace
Incubators/Accelerators
Y Combinator, Matter, 500 Startups,
Angel Pad, Te...

Co-working
spaces
WeWork, NextSpace,
RocketSpace
Incubators/Accelerators
Y Combinator, Matter, 500 Startups,
Angel Pad, Te...

Von Idee zum „Unicorn“

5. „It‘s a people‘s business.“

Sheryl Sandberg

Reid Hoffman

Peter Thiel

The “PayPal Mafia”

Credit: Forbes
The “PayPal Mafia“

Kai Diekmann (BILD) im Valley

6. „Proximity matters.“

NASA Ames

Stanford

Credit: Makemoneyinlife.com
Start-up Land

Co-Working

Credit: Digital Nomad House
Co-Living

Sand Hill (VCs) / Page Mill Road (law firms)

The Battery

Credit: The Grove
The Grove

Burning Man

7. Sprint!

„They did not know it was impossible.
So they did it.“
Mark Twain

Google Ventures Design Sprint

The Google design sprint

The Google design sprint

Co-locate to co-create.

Make to think.

8. Pivot!

Source: Kuliko
Das Lean Start-Up Modell

“The illiterate of the 21st century
will not be those who cannot read
and write, but those who cannot
learn, unlearn, and ...

Erinnern Sie sich an diese Start-ups?
The Point -> Groupon
Facemash -> Facebook
Odeo -> Twitter
Burbn -> Instagram
Confini...

9. „Fail fast, fail forward!“

3 Arten von „failure“
- Dead on arrival
- Death by disruptor
- Death by growth

10. Alles ist „exponential“

Exponential organizations

Exponential organizations

Exponential organizations

Exponential organizations

11. „Disruption is the name of the
game.“

Theranos

12. Design ist die „secret sauce.“

Hartmut Esslinger, Frog Design

Kelley Brothers, IDEO

Jonathan Ive, Apple

Joe Gebbia und Brian Chesky, Airbnb

John Maeda

Die Evolution der Design Industrie
Source: KPCB, Design in Tech Report 2016

“89% of companies believes that customer experience will be their
primary basis for competition by 2016, versus 36% four y...

74
Design firm acquisitions continue: 42
design firms have been acquired since
2004, ~50% of which have been acquired
in t...

13. Silicon Valley Firmen haben klare
Visionen.

VALUE
TIME
HORIZON 1
Operators extend the core:
improvements, extensions, variations, and cost
reductions in existing mark...

future of work future of the individual
future of society
blockchain
VR/AR
co-working
telecommuting
network intelligence
b...

“Transportation as reliable as running water, everywhere,
for everyone. In pursuit of that mission over the past four
year...

The market is cooling off.
According to CrunchBase data, the average funding for a seed-stage company in the US rose in
th...

“At Daimler we are committed to excellence. To facilitate, enable,
and sustain this commitment, we want to create and live...

14. Silicon Valley macht die Welt zu
einem besseren Ort.

“I worry that as the problem-solving
power of our technologies increases,
our ability to distinguish between
important and...

“Millions and millions of exuberant
monkeys are creating an endless
digital forest of mediocrity.”
― Andrew Keen

“Companies with new technologies
are free to disrupt almost any
industry they choose—journalism,
television, music, manufa...

Photo: Steve Rhodes

14. Silicon Valley ist „diverse“.

71% of Valley employees are men, 29% are women, 60% identify as white, 23%
Asian, 8% Latino, and 7% black.
Google is still...

15. Silicon Valley will den Menschen
überwinden.

Photo: New York Times
IBM Watson

Photo: New York Times
Bossa Nova

Source: Venture Scanner

Gartner‘s Emerging Technology Hype-Cycle

Immersive
experiences
4D-Printing
Brain-Computer Interface
Human Augmentation
Volumetric Displays
Affective Computing
Conn...

Intimität

Heimat

Solidarität

“Our computational ability will carry us
magnificently beyond our humanity and
allow us to transcend these limitations
of ...

“An unstoppable
‘intelligence explosion’ may
lead to human extinction.”
Stephen Hawking
Elon Musk
Sam Altman
Reid Hoffman
...

When “software is eating the world” (Marc Andreessen),
the greatest cultural project of our time might indeed be
to mainta...

When “software is
eating the world”
(Marc Andreessen),
the greatest
cultural project of
our time might
indeed be to
mainta...

Audrey Tang

Was bedeutet dies alles für Aachen,
für Sie?

Thank you!
Tim Leberecht
Tel +1 415 282 2955
Cell +1 415 260 5114
tim@leberechtandpartners.com
www.leberechtandpartners.co...

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